Brand Authority Displacement
AI systems are citing third-party sources, affiliate sites, and competitor content instead of your authoritative brand website, even for commercial queries.
Average brand visibility loss: 30-40%
Strategic diagnostic revealing where your brand is losing visibility in AI-powered search results and the competitive intelligence needed to reclaim market share
For marketing leadership at companies with £10M+ annual revenue
AI-powered search is fundamentally changing how customers discover and evaluate brands. Traditional search strategies are no longer sufficient.
AI systems are citing third-party sources, affiliate sites, and competitor content instead of your authoritative brand website, even for commercial queries.
User-generated content platforms increasingly dominate consideration-phase searches, making brands invisible during critical purchase moments.
Automated campaign management obscures performance inefficiencies while traditional metrics fail to predict actual revenue impact.
Legacy KPIs no longer correlate with business outcomes, undermining confidence in search marketing investments and strategic planning.
"We were spending over £100k a month on search, but our growth had completely flatlined. We had zero visibility into how AI was recommending our competitors in search results. Identifying these blind spots has become our number one marketing priority."
FTSE 250 E-commerce Brand
Our 45-day strategic engagement provides comprehensive competitive intelligence and actionable recommendations for AI-era search performance.
Detailed review of brand presence across AI-powered search features, competitive displacement patterns, and entity authority assessment with specific recovery strategies.
Comprehensive analysis of user-generated content performance, platform-specific competitive positioning, and content strategy recommendations for AI optimisation.
Strategic audit of automated campaign performance, waste pattern identification, and efficiency optimisation recommendations with ROI projections.
Executive-ready KPI architecture aligned with business outcomes, causal testing methodology, and dashboard templates for ongoing performance tracking.
Prioritised 90-day action plan with specific initiatives, resource requirements, success metrics, and governance framework for execution.
Board-ready strategic overview including competitive landscape analysis, financial impact assessment, and recommended investment priorities.
It's specifically for marketing leadership at established enterprise brands with revenues over £10M, who are concerned about protecting and growing their market share in the new era of AI-powered search.
A standard audit looks at technical basics and keyword rankings. Our strategic diagnostic focuses on the new, complex signals that influence AI-powered results, including competitor citations in AI Overviews, the impact of user-generated content, and the hidden waste patterns in automated ad campaigns.
AI search algorithms are establishing authority patterns right now. Brands that secure their position early will build a compounding competitive advantage that will be much harder and more expensive to challenge in 6-12 months.
Our process is designed to be minimally intrusive. We typically require read-only access to your Google Analytics, Google Search Console, and primary ad platforms. All data is handled under a strict non-disclosure agreement (NDA).
The 45-day diagnostic is a self-contained strategic project that delivers a complete, actionable roadmap. Many of our clients choose to retain us on an ongoing advisory basis to help guide the implementation of our recommendations and adapt to the rapidly evolving AI search landscape.
Traditional SEO focuses on ranking pages for keywords based on signals like backlinks. LLM optimization focuses on making your brand's expertise and data so clear and authoritative that AI models cite you as a trusted source within their generated answers. It prioritizes content clarity, structured data, and entity recognition over purely technical signals.
Generative Engine Optimization (GEO) is another term for LLM optimization. It's the strategic process of ensuring your brand and content are visible and favorably represented in the answers generated by AI search engines like Google's AI Overviews, Perplexity, and ChatGPT.
No, quite the opposite. AI Overviews rely on high-quality, authoritative websites to create their summaries. Your website becomes more important than ever as the primary, trusted source of information about your brand, products, and expertise. The goal is to make your website the best possible source for the AI to learn from.
Measuring ROI in a zero-click world requires new metrics. We focus on tracking Brand Visibility (how often you're mentioned vs. competitors), Citation Frequency (how often your site is used as a source), and lead qualification through self-attribution ('How did you hear about us?' forms), which often reveals that a significant percentage of inbound leads originate from AI-driven discovery.
No reputable consultant can guarantee specific placements in AI-generated content, just as they cannot guarantee a #1 ranking in traditional search. These are complex, third-party systems. However, our diagnostic provides a strategic framework that is proven to dramatically increase the probability of your brand being cited and favorably represented by optimizing for the signals we know these systems value: expertise, authority, and trust.
Strategic positioning in AI-powered search requires immediate action. Early market leaders will maintain sustainable competitive advantages.