Measure.
SearchIntel’s technology records where your brand is recommended, mentioned or missing across AI answers.
AI search intelligence & advice
Know if AI recommends
your brand and why.
Understand where AI recommends your brand, what the evidence shows, and what your team should change next.
SearchIntel / Evidence brief
Published research
Investigated. Cited.
Still not selected.
A case from SearchIntel’s Decision Trace research : a brand was investigated and cited, but not named in the answer.
01
The brand was investigated
Named in the visible search trail
Observed
02
Its own pages were cited
Present in the answer’s sources
Observed
03
A competitor made the answer
The investigated brand was not named
Not selected
The useful question
Not just “were we found?”
“Did the evidence fit the need?”
Interpretation · Not proven causation
Being visible was not enough.
In SearchIntel’s published case , the selected competitor described a more specific fit to the buyer’s question. The investigated brand’s pages described something broader.
That points to a question-to-evidence gap worth testing, not a claim that we can see the model’s private reasoning.
Proposed next test
Make the next action specific.
Compare the question with the cited pages. Identify the evidence a buyer would need. Agree a targeted change, record the baseline and retest against unchanged questions.
This is an illustrative next step, not a published intervention result.
SearchIntel Decision Trace research
Reconstructed from a published case, not live client data. Read the study ↗︎
Reconstructed from a published case, not live client data. Read the study ↗︎
SearchIntel technology.
AI visibility monitoring.
ChatGPT
Claude
Gemini
Perplexity
GoogleAI Overviews
GoogleAI Mode
Inside SearchIntel research
Beyond the answer.
Evidence
What was observed
Interpretation
What it might mean
Next test
What to investigate
Explore the research →
Intelligence you can use
From a question
to a clear next move.
SearchIntel is an AI search intelligence agency. We combine proprietary tracking tools with strategic advisory to help brands understand and win visibility across AI platforms.
Understand.
SearchIntel’s technology records competitors and cited sources alongside your visibility.
Prioritise.
SearchIntel’s services include action plans with prioritised recommendations.
Put it to work.
SearchIntel’s services include execution where you need it, and progress measurement against a baseline.
The distinction that matters
Being read
is not being
selected.
SearchIntel’s Decision Trace research documents a case where AI investigated a brand and cited its pages, but recommended a competitor.
Read the Decision Trace research
The Decision Trace
Explore the stages
What does the cited evidence show?
SearchIntel’s Decision Trace examines cited sources. Any explanation of why that evidence mattered is labelled as an inference.
SearchIntel’s Decision Trace distinguishes observed stages from inferred explanations. It does not expose a model’s private reasoning.
What your team takes away
A clear baseline.
A practical plan.
A better next move.
The point is not another dashboard to manage. It is knowing what deserves attention, what your team should do, and how you will judge progress.
Explore the diagnosticSee SearchIntel services for the scope of each engagement.
SearchIntel / Service outputs
Your position, explained.
Every engagement starts with an AI Search Diagnostic: where you stand, who is recommended instead, and why.
Priorities the team can use.
SearchIntel’s services include detailed action plans with prioritised recommendations.
The case for the next decision.
SearchIntel’s services include strategic roadmaps and board-ready presentations.
Outputs listed in
SearchIntel services
; availability depends on the engagement.
How we work
Start with clarity.
Build from there.
01
AI Search Diagnostic
Where AI answers recommend your competitors instead of you, and why. A fixed scope, agreed up front.
Learn more →
02
Improvement programme
We brief the changes to your pages and the sources the answers use. Your team or agency implements, or we make the changes where you need us to.
Learn more →
03
Monitoring
The same questions, re-run on a fixed schedule, with what moved and why.
Learn more →Original SearchIntel research
Original research. Practical consequences.
Inside the recommendation
Evidence
Explore the published finding
What happens before AI recommends a company?
SearchIntel’s Decision Trace research examines the gap between a brand being investigated and making the recommendation.
Read the study and its limitations
A cross-platform comparison
Answers
Explore the published comparison
Same question.
Different answers.
SearchIntel’s platform comparison examines which brands AI platforms recommend when given the same buying questions.
Explore the platform comparison
Working in travel?
See how we measure AI recommendations for travel brands.
AI search for travel
Explore SearchIntel insights , why brands do not show up in AI answers , AI visibility for travel brands , and our search intelligence platform .
SearchIntel was founded by Paul Byrne, whose previous roles include Google, MediaCom and VP Search Marketing at TripAdvisor/Viator, as detailed in SearchIntel’s founder biography .
We combine our own measurement technology with senior strategic judgement. The value is not just seeing the data. It is knowing what to do with it.
Founder’s previous experience
Google
MediaCom
TripAdvisor / Viator
Career experience, not a claim that these organisations are SearchIntel clients.
Before we talk
Straight answers.
No black box. No certainty we can’t support. Just a clear way to get started.
Does this replace our SEO team or agency?
No. SearchIntel provides the evidence and the priorities; your team or agency implements, or we make the changes where you need us to. Every change we brief is re-measured on the same buyer questions it was meant to move. See what each stage includes.
Why not just ask ChatGPT ourselves?
One query, once, is a snapshot, and AI answers vary by session and context. SearchIntel runs each buyer question through ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode, repeats it several times on the four AI assistants, and records which brands are named, which are recommended and which sources each answer cites. See how the technology works.
Can you guarantee that AI will recommend us?
No. AI search visibility depends on factors outside our control: model updates, training data changes, third-party citations we do not manage, and the content moves of other brands in your category. We measure what the platforms say, identify the patterns, and recommend changes that have a reasonable chance of moving the result over time. See our methodology.
What do we receive from an AI Search Diagnostic?
Three outputs: an evidence baseline (your position on each buyer question, explained), a prioritised action brief with the evidence behind each priority, and a leadership readout your team can act on. Scope depends on how many markets, buyer questions and competitors are in the picture.
How is the work priced?
Every stage is a fixed fee for a defined scope, agreed in writing before work begins. No day rates and no open-ended hours. If the scope changes, we agree the change first. See how we work.
What is the best place to start?
Start with a conversation about your brand, or try the free AI visibility check. The first paid stage is the AI Search Diagnostic; the improvement programme and monitoring follow if they are useful.
Your next move
Bring your brand.
Let’s work out the next move.
A conversation about your business, the questions that matter and whether SearchIntel is the right fit.